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Where To Advertise Your Plumbing Services In Australia?
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Fixing water pipes. Easy
Installing solar hot water systems. Easy
Clearing blockages in sanitary drains. Easy
Promoting your business and generating sales. Difficult
As a business owner, you’re probably juggling a million things at once, and marketing isn’t your top priority. Yet, advertising your services should be a priority as it will allow you to increase your sales and improve your bottom line.
And the good news is that it doesn’t have to be complicated.
In this blog post, we share four of the best places to advertise your plumbing services.
Advertising Your Plumbing Business
Local Businesses
One of the easiest ways to promote your plumbing company is to invest in some professional business cards featuring your details and services and hand them out to small businesses in the area you want to service.
Visit local cafes, convenient stores, and any other local businesses where your target audience could be hanging out.
Direct Mail Marketing
While many marketers believe direct mail marketing is dead, the reality is that leaving your business cards in mail boxes could be a very effective way to generate new leads and convert them into paid customers.Â
That’s because 82% of Australians read their mail every day and the average ROI of direct mail marketing is 29%, in front of paid search!
So, even though it can be time-consuming, make sure to print some business cards to distribute to people living in the area you’re servicing.Â
And if you can afford it, order magnetic business cards so potential customers can conveniently place your card on their fridge and keep your details handy when they need plumbing services.
Online Marketplaces
While prospecting in person is a great way to get started, don’t forget about all the online opportunities digital technology has brought about.
Here are three popular tradie online marketplaces where you can list your business:
Airtasker features over 4 million members, making it the ideal place to advertise your plumbing services. And as a bonus, posting and responding to enquiries on Airtasker is completely free for businesses, so make sure you create a profile and promote your services there!
Hipages boasts over 3 million members and provides a seamless interface. What’s more, every day, over 80,000 homeowners advertise plumbing jobs through the platform, turning the marketplace into an incredible source of revenue for savvy plumbers.Â
ServiceSeeking
Since its inception in 2007, ServiceSeeking has helped over 4 million homeowners find the right contractor for their homes. With an incredibly high rating on online review websites, the site has quickly become a no-brainer for both homeowners looking for the perfect professional and tradies looking for jobs.
Facebook & Google Ads
In addition to leveraging direct mail marketing and posting on online marketplaces for free, advertising on Google and Facebook could be a great way to cover your bases and ensure a consistent stream of clients.
One of the main benefits of advertising on Facebook is the granular targeting option the platform provides for businesses. Instead of casting your net wide, Facebook targeting allows you to narrow down your audience and advertise to the relevant people. For instance, if you’re targeting couples who own a house in the Eastern Suburbs of Sydney and earn more than $350,00 a year, Facebook will allow you to reach them specifically.
Google ads is another platform you need to leverage as it allows you to target audiences that have recently been searching for plumbing services.
We hope this article will help you take your plumbing business to the next level. While promoting your business can be daunting at first, try to implement some of the tips above, and your hard work will start paying off.
Do You Have Plumber Business Insurance?
Did you know that if one of your customers gets injured because you left a tool behind or forgot to mop up the water on the floor after finishing a job, you could be held liable?
Investing in business insurance is the best way to protect your business against high-cost incident claims and legal action fees. And to find the best insurance for you, don’t hesitate to check our free instant quote generator, where you can get an estimate on market-leading insurance in seconds.Â
Simply enter your occupation and expected revenue to get started.
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