How To Start A Makeup Artist Business In Australia?

Follow your passion, and success will follow you’’ - Terri Guillemets.

Do you want to pursue your passion for beauty and makeup and start working as a freelance makeup artist?

If so, there’s never been a better time as the industry is thriving.

Consumers are becoming more health and wellness-conscious than ever before, so they’re spending more time and money looking after themselves.

They’re now placing self-care at the core of their well-being.

So, to help you in this exciting new adventure, here are the key steps to getting started as a freelance MUA in Australia.

Apply For An ABN

ABN stands for Australian Business Number. It’s a unique 11-digit number that allows the government or community to identify your business. If you want to become a freelance MUA, you’ll need to apply for one on the Australian Business Register’s website.

Register Your Business Name

You'll likely need a name if you want to look professional and build a successful business. 

But you can’t just choose any name and run with it. You first have to check whether it’s available using the ASIC search bar. And if it’s available, you’ll need to register it so no one else can use it.

You’ll find all the information about registering a business name on the ASIC’s website.

Create A Business Plan

Many small business owners and freelancers overlook this step and try to wing it and skip the whole planning process. We get it. Creating a business plan is time and resource-intensive, and you’d rather start now.

Yet, think of a business plan as the foundation of your business. Without solid foundations, you’re less likely to succeed. Studies have shown that business planning can help you grow 30% faster, making spending a few hours creating your business plan totally worth it. While writing your business plan, be sure to include a marketing plan to show how you expect to grow your makeup artist business.

Build Your Kit

Building your makeup kit can be quite intimidating. After all, many beauty influencers and successful makeup artists build up enormous collections of makeup and display them on social media, leaving beginners or less established makeup artist businesses wondering whether they too should invest a massive amount of money in building an extensive collection of expensive makeup brand products.

Well, the answer is no. You don’t need to own every single brand available on the market. However, you do need to build a good makeup kit with affordable yet good quality makeup, such as Morphe or BH Cosmetics. As you gain more clients, you’ll be able to invest in high-end brands and upgrade your kit.

Build An Eye-Catching Website

While using social media to promote your work and book new clients is critical, so is having an eye-catching website. A visually appealing website featuring your best work will help you build trust with potential customers and your business will appear more professional.

Also, an SEO-optimised website is a fantastic way to gain qualified leads organically, increasing your reach and potential earnings.

Get Business Insurance

Are you planning to visit your clients to deliver your service?

Or perhaps you want to open a salon so your clients can come to you?

Regardless of how you plan to deliver your services, so long as a third party is involved, you could be liable for injury or property damage resulting from the conduct of your business. For instance, one of your clients could develop an allergic reaction to a product you’ve applied to their skin, and they could make a claim against your business. That’s why we always recommend Public & Products Liability insurance for business owners and independent contractors operating in the beauty service industry. This way, your business and financial assets are protected.

To find an insurance policy tailored to your needs, use our free instant quote generator, where you can get an estimate on market-leading insurance in seconds. 

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