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How to Use TikTok as a Plumber to Promote Your Business
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TikTok was initially an app comprising teens performing trendy dances and lip-syncing skits, however, it has since developed into a much more comprehensive platform with a more mature audience than ever before. Of course, it still houses the trendy content that was initially found on the app, but thanks to its smart algorithm, content is now curated to the interests of the user.
As evident from TikTok itself, the power of social media is undeniable, providing users with a platform to voice opinions, promote businesses, and share knowledge, all in front of an audience eager and willing to consume it. Whether you’re a social media influencer, a Fortune 500 brand, or a local plumber, TikTok is a widely beneficial application for a myriad of reasons.
With that being said, in this article, we’ll be shifting our focus to plumbers on TikTok in particular. If that’s you and you’re curious as to how you can use "plumbing TikTok" to your advantage, continue reading. What follows will be a discussion surrounding the basics of TikTok as well as some helpful tips and tricks that can be employed in order to get your plumbing business growing on TikTok!
The Basics of TikTok
TikTok, initially “music.ly”, is a short-form video media platform that allows its users to share, create, and explore content via an algorithmic feed known as the “For You” page. Not only does it provide the user with the ability to reach a target audience with ease, but it also provides the audience with a platform curated to their interests and desires.
While this is advantageous for any type of creator, business, or brand, it happens to be potentially advantageous for plumbers too! Why? For the same reason as any other business, of course; to spread knowledge, promote services, and get in front of as many eyes as possible!
Once a platform for children and teens is now a generational media source for those looking for information and entertainment on a broader scale. Whether you want to find content on comedy, cooking, camera gear, or cats, TikTok is the place for you. Heck, you can even find content and an audience willing to listen about plumbing.
To illustrate the sheer spread of its user-base, In Australia alone, TikTok holds 8% of the population ages 16-64 as of 2020; this number has, of course, risen since then. Of those, nearly 17% were in their 40s.
The popularity of TikTok is growing on a global scale and it’s showing no signs of slowing down any time soon. Quite the opposite, in fact. With more eyes on its feed than ever before, brands and businesses alike are beginning to see its value when it comes to advertising and promotion. If you’re a plumber, the same holds true.
Tips for Using TikTok as a Plumber
Before diving into the plumbing TikTok tips that you as a plumber can employ, it’s important to first identify your reasonings and intentions for using TikTok in the first place. While it’s presumed, at least in this article, that you’d be using it for business promotion and business awareness purposes, it could just be that you want to learn how to use it for leisure and educational purposes; both perfectly justifiable!
Once you’ve identified your reasons, it’s now time to learn HOW to use the app because there’s certainly a learning curve for those brand-new to the platform, eager to get the most out of it.
Luckily, we’ve curated a few tips for you as a plumber so that you can get the most out of your TikTok game.
Below are three (3) tips, tactics, and/or strategies to consider when using TikTok as a plumber.
Tip #1: Share Knowledge Through How-To Videos
The majority of us live in accommodations, whether a home, apartment or otherwise, that has a plumbing system. With that comes the potential for plumbing problems to arise. What happens when a problem arises? A percentage of us try to fix it on our own.
However, what happens when someone doesn’t know how to fix it on their own, and also lacks the capital to pay for a plumbing service?! That’s where you as a plumber on TikTok can come into play!
By sharing educational how-to videos of common plumbing problems and how to fix them, you gain authority in your respective industry, thus promoting yourself as a plumber, increasing your following, and increasing your potential business.
Tip #2: Grow Your Following Through Reaction Videos
One of the most popular forms of content on TikTok is humour and comedy videos, oftentimes in the form of a reaction video or “duet”. Here’s how it works;
Another user might post a video about wrongfully performing a plumbing task, or maybe even a plumbing disaster. In this circumstance, you as a plumber on TikTok would “duet” that video and react to it in a humorous and comical way! You can also offer your advice on how to properly solve the problem, or even just comment on what they've done and how they could improve. Search for #plumber or #plumbertok on TikTok to see videos related to plumbing.
The result of this? An increase in engagement, an increase in following, and ultimately a larger audience to promote your business to!
Tip #3: Take Viewers Inside Your Life as a Plumber
Plumbing is a career that many aspire to do. For those that have yet to take the plunge (no pun intended), however, are curious about it, you have a golden opportunity to show them what the world of plumbing is all about. Again, that’s where your value comes into play.
By showing an inside look into what your life is like as a plumber, you educate those interested as to what they can come to expect from such a career path. The result is that you provide value by helping people and the viewer gets value in return; it’s a win-win situation!
Even Plumbers Use TikTok!
Contrary to popular belief, TikTok is a rewarding and valuable tool for any occupation or business, even plumbers! So, if you haven’t already done so, consider taking the leap and download TikTok; your business will thank you later!
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