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How To Grow Your Business Reviews?
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We live in a review economy where online reviews significantly influence purchasing decisions.
In fact, 93% of consumers read online reviews before purchasing something. Knowing how others feel about your products or services and hearing about their experience with your brand helps consumers decide whether your offer is the right fit for their needs.
But online reviews aren’t just useful to convince customers to buy from you. They also help you reach these potential customers in the first place. That’s because positive reviews can improve your rankings in local searches by 6.47%.
But if there’s one stat you should remember is the fact that 85% of consumers believe that local reviews older than 90 days are no longer relevant. This means that you need to ensure your business gets a constant flow of reviews.Â
And here’s how.
Getting More Business Reviews
Ask Your Customers To Leave A Review
It might feel a bit daunting at first, but one of the easiest and most effective ways to increase your number of reviews is to ask your customers directly whether they could share their experience with others.
Now, even though many companies use follow-up emails to ask clients to review their experience and service or product, a handwritten note sent to your customers’ address will help you stand out from your competition and prompt them to leave you a glowing review. Not only does a handwritten note make you stand out, but it’ll also make your customers feel special and valued.
Make sure to personalise the card using their name and thank them for their specific order. You can also use this opportunity to tell them a little bit more about the story behind your small business and share your company’s goals and missions to make your message more relatable.
Then ask them whether they could leave you a review to help you on your entrepreneurial journey.
Always Deliver Outstanding Service
What better way to encourage people to leave you a positive review than by providing them with a premium service they won’t forget?
Whether you run a cleaning business, a beauty salon or work as an independent contractor in the home improvement space, consistently going the extra mile for your clients will show that you genuinely care about your customers and make them care in return.
Besides, not only will delivering incredible service help you build loyalty and grow your reviews, but it’ll also prompt word-of-mouth and help you expand your customer base organically.
As a side note, you can still deliver an outstanding service even if someone has left you a negative review - it all depends on how well you respond to them!
Offer Incentives
People are busy, and even though they loved your service, they might not take the time to review it. So, nothing better than an incentive to help nudge them into leaving you a review.
For instance, you could organise a monthly giveaway where one of the reviewers wins a prize. Also, some people like to be in the spotlight. That’s why you could offer to tag them or mention them on your social media channels.
What’s more, if you have customer service representatives, give an incentive to those mentioned in online reviews. Friendly competition is always good for empowering employees and motivating them to perform better.
Make Leaving A Review Easy
There’s nothing more frustrating than struggling to find a business’s review page when you want to share your experience with others.
To encourage customers to leave you a review, make the process seamless.
Here are a few ways to get as many reviews as possible by simplifying the process:
- Put a QR code on your business cards to allow customers to leave you a review easily
- Use a call to action on your recipes, invoices and website
- Send follow-up emails with a link to the review page
A Bad Review Can Cost You More Than You Think
If a bad review comes from an unhappy customer who has suffered an injury or whose property has been damaged as a result of your business operations, be careful as they could take legal action.
That’s where business insurance can help.
At upcover, we specialise in business insurance for small business owners like you. So, to help you find the best insurance policy for your needs, we’ve created a free instant quote generator where you can get an estimate on market-leading insurance in seconds. Simply enter your occupation and expected revenue to get started.
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